Event planning plays an essential part in corporate communication and brand promotion, as it contributes to the definition of a brand's identity. Events are an excellent way of incorporating direct contact into your clients' experience of your company. They can also help you shape better working relationships between colleagues, employees and potential business partners, also thanks to incentive travels for companies.
A good event planner knows that their endeavours are part of a comprehensive marketing strategy and that each event should reflect the brand values associated to the product or service it is meant to promote. It is therefore essential for events professionals to be aware of the dynamics or successful marketing, of the main competitors and of the state of the market in general. An effective marketing strategy should factor in this knowledge and the relative skills when planning a corporate event, in order to meet each client's specific needs.
Some of the events we cured the design are Auxilia Finance, of which we cured the recreative part of the event, by staging up a placè dinner for more than 300 people in the beautiful location of Sala Colonne del Museo della Scienza e Tecnologia Leonardo Da Vinci, with later a dj set, then as each year Piazza Sempione, our loyal client, asked us to find a location for the presentation of their new collection during February fashion week, and finally during Milan Fashion Week in September we organised Mario Dice's Fashion Show for 300 persons, for the second year in a row.
Smart Eventi is an established corporate events agency, which will also provide all the services you require from a marketing agency in Milan. Our team will be guiding you through the process of devising the ideal promotional strategy for your brand, from a comprehensive perspective. We at Smart Eventi know that an effective corporate event should not only provide a memorable experience for all attendees, but also be a working part of a wider and more complex marketing strategy.
Call us today and start planning the corporate event that will help you channel your brand identity!