10 days of events to celebrate Korean culture in Milan
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
The client request
An event to bring Korean culture to Italy: K CONTENT PLANET
The client asked Smart Eventi and to our marketing division Guru Marketing for a mjor Event to bring Korean culture to Milan. They required the complete management of a free exhibition event open to the public for several days. Among the services they required were communication, bureaucratic management for the use of public spaces, and overall permits.
The Smart Eventi proposal
K-Pop and beyond: Milan embraces Korean culture during 10-Day “K-Content Planet 2024" Event
A whirlwind of Korean culture swept through Milan from 10 to 19 July thanks to the 'K-Content Planet 2024' event, organised by Guru Marketing and Smart Eventi. The magnificent venue chosen for the occasion became a hub for K-pop, K-drama and Korean food fans from all over Italy.
For ten days, participants experienced breathtaking performances, interactive workshops and unforgettable moments. The event engaged K-enthusiasts across whole city: enthusiastic promoters spread the excitement in the streets, while a branded tram ran through Milan, inviting the public to experience Korean culture.
One of the highlights was K-Content Planet's participation in the concert of the band Stray Kids during I-Days in front of 65,000 fans. Thanks to our ten promoters and effective communication, we offered fans a unique opportunity to experience K-culture.
Achived results
K-Content Planet 2024: Smart Eventi and Guru Marketing bridging cultures between Italy and Korea
K-Content Planet 2024 attracted 12,000 visitors. Smart Eventi and Guru Marketing created a free event to celebrate the cultural bridge between Italy and Korea. It was actually a multitude of events, successfully coordinated, which opened the field to new collaborations.
Services:
Communication campaign design and implementation, location scouting, partnership and vendor management, corner and set-up design, staff selection and management, bureaucracy and permit management, and logistics of the entire event
Aims:
Planning a massive event to celebrate Korean culture in Italy
