Your events and
Focus on your goals and your clients, we'll take care of the rest!
We streamline the planning of your event by handling all the more complex tasks.
We will effectively and engagingly promote your brand both online and offline.
Discover the Smart world
Event planning agency in Milan. Strategic and creative approach to design, plan and host corporate events. Let us take care of your next event!Find out more
With our team building activities we offer unusual activities and help stimulate the growth of team spirit in the company.Find out more
We will review your insights, plan effective and creative integrated marketing strategies, and develop tailor-made promotional campaigns for brands and companies.Find out more
Reward your team with incentive travel and business travel experiences: deliver an unforgettable experience with our corporate trips in Italy and abroad. Call us for a quote!Find out more
We specialise in finding highly qualified venues and suppliers, making your event planning easier and more effective. Event planning in Milan: reach your goals and impress your target audience.Find out more
Count on Smart Eventi to deliver your next advertising campaign. We are the perfect partner for planning and conducting advertising campaigns across digital and traditional channels. We will help you achieve your goals, monitor the results, and plan you.Find out more
We are a communication agency in Milan, offering creative and effective communication strategies to reach your audience and engage new targets.Find out more
Social media marketing agency
We specialise in using social media channels to increase your company's visibility. Contact us to improve conversions through our social media strategy.Find out more
We develop creative concepts and designs, as well as events and promotional campaigns to engage your audience.Find out more
Expand your network through our PR and digital PR activities. We deploy the best online and offline channels to reach influencers, journalists, and industry bloggers to spread the word about your company or your brand.Find out more
Save time, distance and costs with a Phygital event: explore our solutions for digital, hybrid and phygital events.Find out more
Planning your event in Milan with Smart Eventi means assembling exquisite details into a unique experience. We start by finding the perfect venue, of course: we have an extensive local and national network that allows access to some of the most amazing venues and facilities in Italy. Check out our portfolio and you'll find some of the beautiful spaces we selected for our clients (which include brands such as Italiana Assicurazioni, Disney, and Citroen). Local knowledge and local connections are our secret weapon when it comes to finding the perfect venue for your event while staying within your budget. We specialise in selecting venues for press days, product launches, corporate events and meetings, gala dinners, team building experiences, and incentive travel packages.
Finding the perfect venue is just the first step, as any event planner will tell you. We offer you a comprehensive service. Smart Eventi will design bespoke creative solutions for your event, creating an elegant set-up, taking care of the decor, hiring competent staff (including multilingual hostesses, translators for conferences and conventions, and the best technicians on the market), and selecting the perfect catering for your guests, choosing among some of the best caterers in Milan to get you outstanding value for your money. This is how you turn a corporate event into a unique and memorable experience.
We design and produce your eventContact Us
Once your event is planned, we will help you promote it both online and offline: our communication agency can design and produce marketing campaigns for your event, promote it, make sure you reach your target audience. The experienced professionals at out marketing unit, Guru.marketing, will make sure every aspect of your campaign is taken care of.
Choose Smart Eventi when you need an events agency in Milan with decades' worth of experience and a mission to give each client the very best level of service on the market. We planned and organised events for international companies such as Mediaset, Expedia and Unicredit and we are looking forward to planning your event, making it happen exactly how you imagined it. We will make sure your dreams come true!
We renewed our collaboration with the outstanding professionals at Smart Eventi. Within the team, we usually work with Federica, who knows us and understands exactly what we need. She was able to advise us and led us to this absolute gem of a venue. Federica's supervision was constant, efficient and meticulous as always. Nothing was left to chance. Our guests were in love with the venue and absolutely delighted by the catering. Smart Eventi has access to the best venue and Federica's excellent professionalism and expertise are a priceless gift to any company who decides to work with them. We are incredibly grateful for everything she did. We are already looking forward to the next event.
Marco ConfortiPharmacy director
Our feedback is completely positive, congratulations on the impeccable organisation and perfect timing, we were absolutely delighted.
The party went perfectly, everyone was very happy with the organisation, the venue and the
The Atomical team would like to thank Gloria for her support during the management of our launch event. Both during the initial contact phase, when she came up with a proposal that was perfectly in line
with what we were looking for, and throughout the organisation of the event.
This was a wonderful experience! We were all satisfied with the organisation, the content and the result!
The working relationship was extremely smooth and the support from your side was total. We are an 'international company, so the bureaucratic management was definitely not easy but eugenia who followed us, was always extremely considerate, succeeding perfectly in the organization of this event despite having to deal with 3 different figures involved in the organization and sometimes absent for business trips. The smiles on the faces of my colleagues once the event was over, I would say is emblematic of the quality of the service offered.
The Smart Eventi team supported us in organizing the Xmas Party dedicated to employees in our new headquarters in Milan. Right from the design stage, they have been very attentive to our needs and have proposed solutions that are perfectly in line with our requests. Precise, punctual and organized, they have guaranteed us excellent services. Event appreciated by all and a significantly positive experience, which we will keep in consideration for future organizations.
I already knew Smart Eventi, and I had no doubt about choosing them to throw our Opening Party at our new offices. They accompanied us in choosing the most suitable service providers for the occasion, in a dynamic context where the well-being of employees is greatly valued. In addition to the DJ, we had two caterers, one dedicated to food and one to beverage, both very good: finger food in generous portions and excellent cocktails, as well as competent staff. Federica, the contact person for our event, is a reliable and really smart woman. Congratulations!
Sara SiragusaMarketing Advisor
On several occasions Smart Eventi has supported us to organize our events in Milan, always with great professionalism, responding to our needs promptly and efficiency. We especially appreciated the splendid location, receiving excellent feedback from our guests.
Our experience with the Smart Eventi’s unit Guru Marketing has been very satisfying. It is a serious, sharp agency, able to work extensively throughout the territory, understanding the needs and proposing valid, capable and selected staff. When needed they have proved capable of managing problems, solving them in any situation, ensuring maximum availability 7 days a week, 24 hours a day. Our tour was a success thanks to their collaboration, which guaranteed us the organization of an event studied in detail, despite the short time available and the limited budget.
It was a fantastic experience that we will remember for a long time!
Stefania BelliniSales Manager
Selexi considers the Christmas event noteworthy as it closes the work experience of the year, requiring a suitable location both for a professional meeting and a celebration at the end. The location met both needs, and for the third time, Smart Eventi met the expectations of management and collaborators. Clara and Eugenia were very helpful and welcoming
I would like to thank the Smart Event team for a pleasant and successful paint-focused team building, and confirm that the people who took part in the event were all delighted and satisfied. We enjoyed the beautiful storytelling around ancient alchemy and its evolution into the present day by the very talented Nicoletta, as well as the venue scouting, event and lunch planning, and the willingness to work on intersectionality within individual groups. I saw our team members tune into the perfect team spirit without losing sight of the big picture and each contributing with their creative effort to the final result. You passed with flying colours!
We spent two wonderful days together. The contribution of Smart Events has been invaluable in every step of the event creation, from planning to implementation, both remotely and directly in location. Thank you for your professionalism, company and support, without which it would not have been possible to achieve this goal with confidence.
A relaxing afternoon, between art and nature, in which we talked about the importance of harmony and balance. Thanks to Eugenia Merani and Smart Eventi for guiding us on this path. And thanks to a fantastic team!
We had an experience that we highly recommend, made unforgettable thanks to a really good staff, a perfectly successful organization, and a lot of fun guaranteed. Smart Eventi allowed us to spend a pleasant weekend on the shores of Lake Maggiore in the name of relaxation and fun. Thanks to the proposed activities, we were able to recover the team atmosphere lost with the quarantine and welcome the newcomers. Therefore a sincere thanks to Smart Eventi for the great commitment and dedication in organizing and carrying out the work. "
"Hi Eugenia, Thank you so much for the photos and your support all the way long.
Sara PoggianiProject Manager
"The event did not go well: VERY WELL!!! So thank you very much for your support and your professionalism Merenda con delitto was a success and the location was absolutely perfect. We look forward to organize our next off-site with you!"
It was a great experience. Everything was perfectly organized by a funny staff and we enjoyed ourselves like never before. Undoubtedly an amazing experience.Thank you!
We collaborated with Smart Eventi last April on the occasion of the EMEA Sales & Commercial Meeting, an event attended by approximately seventy colleagues of the Mitsubishi group from all over the world. Smart Eventi has identified, in record time, an impeccable location in the center of Milan, coordinating with the staff of the structure both for the assignment of the rooms and for the catering service. We also had all the necessary support for the logistical and technical part, from setting up the room to the setup of the audio and video systems. Thanks to Daniele and his precious collaborators, the event took place with extreme naturalness, so much that we received repeated compliments from Mitsubishi's Top Management.
We recently concluded a corporate event organized for our parent company in collaboration with Smart Eventi. The commitment was great: a long, intense week marked by the many initiatives planned, but in which we took part with joy and with a great desire to do. The organization was perfect, starting from the search for the location, to the meeting rooms, to the team building, perfectly organized with an exceptional English-speaking animator. Even the lunches, coffee breaks, and dinners in always different locations have contributed to making a difference on the whole organizational level. Not to forget the logistics; all of this was handled impeccably and carefully. The feedback and compliments we received from colleagues across the Alps were concrete proof of this. I thank all the staff, Eugenia in particular, who supported us in the preparatory phase and during the week in question. It was a real success!
"The elegant and suggestive location is perfect for business meetings/presentations with an aperitif in tow. Federica, our contact person for the event, always manages to provide a personalized service, satisfying everyone with the event.
The event went smoothly, with excellent organization, location, and food. We received positive compliments from all the participants, and I wanted to thank you for meeting our needs. See you soon, at the next event.
Greetings, I must say a big thank you to you, Federica, The Palace Staff, and your dedicated teams. It was a pleasure to be in Milan and its people like you that make experiencing new places feel so homely, yet still adventurous. Myself, and everyone at Go Live has a great amount of gratitude for your generosity and efficiency throughout the whole event process :) I hope we require your services again sometime soon. God bless you and your processes, they're certainly noteable. I will request Mayur to pay the invoice for those outstanding orders and i wish you the best for all your future projects, Ciao :) Benjamin Abbott Hello Federica, However, I can confirm my maximum satisfaction with the success of the event. I think it has been the best-organized catering in Milan since I have been working in the company, both from a qualitative and a quantitative point of view. Guests who come from outside Milan often jokingly criticize Milan events as circumstances where you operate without eating. The guests themselves were the first to compliment us and were pleasantly surprised! The support of the girls at the welcome desk was perfect and the direction of infinite patience went along with our every request. Sincere congratulations. We'll be back soon! Simona Berta
Elodie PlanPrincipal Consultant & Business Development Team Leader
Eugenia, Alessandro and Clara provided amazing support for our 2022 company trip in Rome. They suggested thrilling team building activities following our theme, and were here with us every step of the way to support what was a successful meeting.
The collaboration with Smart Eventi was exciting and adrenaline-pumping. There was an understanding even before starting by marking a fruitful path during all phases of the event. All the collaborators, even the most skeptical, were involved by the creativity and dynamism of the team, and the location also made an impact, conveying a sense of tranquility and energy at the same time. The “Charity building” team building activity was welcomed and implemented with great passion and dedication. The intent was to spend carefree hours together, building something socially useful and recreating an atmosphere of union between people. The bizarre interview entertained us for which a special thanks goes to the direction of Corinna. The result was amazing and brilliant, arousing as many emotions as laughter.
Annalisa AdamoHR Business Partner Customer Service & Logistics for HEINEKEN Italia S.p.A.
I received an excellent feedback of the event:
right balance of time
Therefore congratulations from me too and a special thanks to the dedication you show!
For sure we'll take you into consideration for future events as we've worked very well with you.
Giampaolo PradaChannel Sales Manager - Digital Factory Division
"Everything was excellent, location and catering very appreciated. Excellent collaboration with you Stefania, you always give me good suggestions, you're precise and punctual."
Anna BeduschiMarketing Officer Italy
Working with Smart Eventi has been the best solution to organize our event in Milan. As we’re a company based abroad, it was fundamental for us to receive a constant and effective support from our partner. Since the location proposal Sara understood our needs and she managed to propose us a location which was perfectly in line with our expectations and with the imagery of our brand. This relation has been very effective not only during the planning phase but also during the execution one, even managing to satisfy the last minutes requests. *we have organized a second event for this customer"
"It has been an amazing day and it has been a pleasure to work with you. Everything was perfect and the service was impeccable. You are really great and compliments to Luca too, who helped us in an umpeccable way"
“Good morning Luca, many thanks for all the work accomplished for the event! It has truly been a great evening and everyone had a lot of fun. Angie is a precious one too and she made our evening fabulous ”
Deborah ZagariHuman Capital Management
It has been a success, everybody was very happy!! Thank you so much for your support, it has been a pleasure to work together. Of course you’ll be our first supplier for our next team building activity!
Valentina MalonniBack Office
Our company needed an agency that quickly understood our needs and put them into practice, with new and innovative ideas to make us recognizable and make us stand out. Smart Eventi with Lucio's passion has been able to realize and close the project on time and with good results. Their team is tight-knit, dreamy, but at the same time realistic. Nothing is left to chance, even when something is not directly relevant to them they do their best to make everything work. We would trust them with other projects.
Dominique MorrisseyPA/Office Manager
"Just wanted to let you know that we had the most amazing time ever in Milan and Deconsecrated Church was most certainly the highlight!! Everyone who enjoyed last year’s trip to Barcelona and loved it there said this venue was even better and surpassed everyone’s expectations so thank you so much for being able to have the intuition that such a venue was what we were looking for given you did not really know us – it was spot on!! Thanks so much for being “ that agency” in Milan with the knowledge I needed to tap in to – you were a star! And so very, very helpful."
Jennifer GartzMarketing Manager
Smart Eventi has been very helpful. We hope we could repeat the experience in other occasions and in other countries and we'd like to count always on services of this quality.
JuliaEvent Manager & Executive Assistant – LS Sales & Marketing
Hi Eugenia, Thank you once again for all your help in pulling the event together, everyone had a really fabulous time and I would love to be able to do it again with a different group if I can. It was a pleasure to work with you and finally get to meet you in person. Kind regards, Julia
Katrin HerdenInterior designer
I thank you, Stefania for the collaboration and assistance and to suggest us this amazing location.
Ulrich RüterDirector of DZT Italian delegation
Dear Miss Basagni, We've been very satisfied of the huge answer of the media representatives and of the positive feedback of the participants. You gave an important contribution to the event to be successful. The evening wouldn't have achieved such a great success without your active support. It has been a pleasure working with you because you have always been available and willing to support us in every request. The catering has been satisfying too: the waiters were always nice and friendly. In conclusion, I can say that when we'll plan future projects, for sure we'll take your location into consideration.
Julie PichonConsultante - Chargée de Projet
We were very pleased to collaborate with you on our two events we were organizing in Italy for the brand Céline. We really appreciated all your kindness & reactivity on this project. You provided us an immense support during those past four weeks. Our client is besides more than satisfied and happy. The two events were a huge success ! You really did a great job and we won’t hesitate to contact you again regarding future events we could organise in Italy ! Looking forward to collaborate very soon with you, Julie
Claudia CirilloMarketing & Communication Manager
The location is really amazing and the staff both from the location and Stefania have been very nice and helpful. We hope we could repeat our presence with other events or meetings. Perfect location!
Viviana VaccaroRelationship Manager Engel & Völkers Italia S.r.l.
Hi Alessandro, It has been a real success, the guests said it has been one of the best company events ever organized for the attention to details and the managing precision. Viviana Vaccaro
Cynthia CantuTRADE MARKETING MANAGER DENTAL EAMER - South Cluster
"Good morning Eugenia and Alessandro, I wanted to thank you again for your amazing collaboration and the great job. I hope we'll have the occasion to work with you in the future!"
Martina CasonatoJr. Brand & Communications Manager
"I officially write you to thank you for all the work done. It has been a pleasure to work with you. You're availability and kindness have been really appreciated from everyone and also our CEO expressed positive comments. We thank a lot Angy too because, as presenter, she has been amazing!"
Andrea SantangeloSales and Marketing Manager
Thank you, we have always been very well with you and we have appreciated your constant presence in the various moments, which has always been one of your strengths. Thank you
Dear Eugenia and Alessandro, thanks in the name of all Empire Communication for the excellent work done with the convention and for the professionalism, availability, patience and sympathy with which you have supported us since the early stages of organization of the event: the excellent feedback from all the participants regarding choice of locations, teambuilding exercises and recreational activities was just another confirmation of the quality of your service. Working with you was fun and enjoyable: more loaded and united than ever, the team looks forward to other opportunities for future collaboration.
Simone MiglioriniOrganisation Manager of the Roman Theatre International Festival in Volterra
I wanted to thank you also from the whole staff and the organisation, from the patrons and the sponsors and also the artists and I'd like and we'd like to thank the whole Smart Eventi and Guru Marketing Agency, because they cheated on me, but for a good purpose. I wait for you in Volterra to start working on the next edition and let you see what you've done!
Ludovica CambiJunior HR Coordinator EMEA, Energy Group
Dear Eugenia, once again thanks from all Canadian Solar company for the professionalism, attention and above all kindness with which you organized and realized the event. It is always a pleasure to work with you and we are sure that there will be other opportunities.
Tijana was a brilliant person to work with when we launched are roadshow event in Milan in March. We had such a short deadline to make this event happen and she delivered on time and on budget. My team unfortunately was delayed to the event but Tijana ensured all our guest were taken care of until are arrival. During the event she was very attentive to the needs of our guest and crew and continuously ensured that food and drinks were constantly flowing into the event space. We could not have asked for a better person to support our event and would definitely work with her again if the need was to arise. She was very friendly, professional, and a pleasure to work with.
Roberto RiccardiDirector of Marketing and Communication
Dear Mr. Rossenigo, I want to let you know our society's satisfaction of Smart Eventi's service, in occasion of the gala dinner, that we must define irreproachable. The location scouting, the research of the best catering society - of which we'd like to enlight the high quality of food and personal service - mixed wih an accurate attention to the details and the constant assistence of the staff in the design of the event, made the dinner an important reference point for the future similar business events. I take this opportunity to thank you and enthusiastically greet.
Cristina MastellaGeneral Manager
I personally thank Stefania and her collegues for the precious support received before and during the Milan Design Week. Stefania has always been accurate in the answers and professional in the assistence provided to us, making it easy for us obtaining all the burocratic and contractual procedures surrounding the lease of the location and the esternal spaces for our events. Thanks again and at see you at the next opportunity !
Bruno VavalàFront-end Manufacturing and Technology R&D Group Vice President Director-Financial Control
Hi Alessandro, I wanted to thank you again for your professionalism, your seriousness and your fondness which supported us in these three days of meeting. I wasn't wrong. I made an excellent choice and I hope we could collaborate again in the future. Anyway I will share your contact with my friends who could be interested. Thank you again and have a nice day
Giulia RossiOffice Manager for Canadian Solar
I wanted to thank you on behalf of all Canadian Solar staff and mainly from Giulia and me for your job and all the support you gave us.
Everything went well and the organisation was perfect. We manage to achieve our aim.
Thank you for your professionalism.
We hope to have other occasions in the future to collaborate with you again.
Hi Lucio, It has been a pleasure to collaborate with Smarteventi. As it was the first Italian big party they have been able to support us giving good advice concerning the choice of the locations and the activities. The experience on the venetian galleon excited all the participants such as the amazing rafting and canyoing activities developed in a wonderful natural context. Lucio and Eugenia were very helpful to try to satisfy all our requests and to make the whole experience amazing. Thank you so much and we'd like to continue the collaboration in the future.
Ivana PisatiExecutive Assistant
We have organized two successful events thanks to the Smart Events and I must say that, by experience, I rarely find so much professionalism, seriousness and accuracy in choosing both the location and the catering and you managed to do it all perfectly.
Someone once said that the only way to do a great job is to love what you do. You love it and we can see it. Keep doing it because that will keep our collaboration alive. A special thanks to Alessandro, who fulfilled all of our wishes and needs while being really patient and available all of the time.
Franca FornaciariAssistant Manager
I was curious to know the feedback of the participants and I interviewed several people who attended the event.
They were all very happy, and they had really fun, well done !!!
The VIDEO is FANTASTIC! Even Ylenia was really valuable! The right person at the right time I would say!
Mariella LombardiEvent Manager Formula CPI
Thank you so much for organizing our team building activity last Thursday, for our customer TIM-Telecom. Everything went as planned and our customer was very satisfied.
Giovanna GianuarioSales & Congress Assistant
Hello Stefania and Ylenia, I wanted to thank you for your disposability and professionalism. We received compliments from everyone, thank you so much and I hope to catch up to other events.
Thank you again soon!
first of all thanks for the pictures!
About our collaboration, we are satisfied and we are happy withthe location suggested.
The location has responded exactly to our needs and customer and press have appreciated.
Hopefully this is just the beginning of a fruitful collaboration for both!!
Tommaso Anfossi e Francesco FerrariDesigners
Hi Stefania, we would like to thank you for your support and help ;-) You have been really important for us!
Manuela BrancoMarketing Assistant
Both our Team and clients who participated were happy and satisfied with Your organization, beautiful location, friendly and helpful staff, everything worked out perfectly.
All the participants had fun and were thrilled to experience something different than usual. Thank You
Marina BegottiAssistant Manager
We organised a two-day meeting for 40 people with the help of Smart Eventi, which provided us with all the support with a quality service and beautiful venue. Participants came from all over Italy, and we have included in the agenda a team building activity: a treasure hunting in a castle. During dinner we set up a photo shoot for the guests, so they could take with them a souvenir of the evening at the castle. They all left the venue with a smile and people just arrive into our company had the opportunity to learn more about the new colleagues, starting to tighten them with the collaboration necessary in the workplace.
ShanShan XiaPublic Relation Manager
My boss and our clients are very pleased with the event.
THANK YOU so much to you and your staff. I hope we will work together again.
Anita BeinerEvent Manager
Hello Ylenia, the group enjoyed the weekend a lot, the feedback is very good. Thank you for all your support and inputs. We look forward to work with you again on Rome!
Betty BellentaniCommercial manager
Hello Stefania, I can confirm you that everything worked very well and that satisfaction with the location and your assistance was total. Good luck and see you soon
Marina BegottiExecutive Assistant
The feedback on the event has been entirely positive, the rating was 11/10 for the organization and implementation of the activity. All participants had a great time and they later implemented that experience into the brand's current business strategy. The location was perfect for the activity and it met our requirements. Thanks a lot for everything, it was a wonderful experience!
Mr. Giuliano RuzzaManager Bankasa
The "Sardinia 2014" project you managed for Bankasa was spectacular. Your masterful organisation was instrumental in helping the management get the values they wanted to convey to their employees into focus. The scenery was breath-taking and we got to learn about local history and traditions. Our team has emerged from this experience stronger and tighter and we are all looking forward to next year's team-building. We have been working with you for five years now and we feel you really understand our needs and share our goals.
Alessandra BossiMarketing Coordination R1 North
.... Business to be successful must be variegated and ... colorful!
A very fun time, an Adventure context set in a venue ... undergrowth :-)!
Playfulness and relationship perfectly mixed.
Very good, Smarteventi!
Monica CammaranoFinance & Risk | FSI Deloitte Consulting S.r.l.
We wish to confirm that the event held last July 23 at Villa Necchi Campiglio, on behalf of Deloitte Consulting Srl, has been a great event and the satisfaction of our guests has been the best reward! The event's success is also the result of the great quality and a strong organizational skills that you have. So we want to thank you for the professionalism shown and your help during the event, which required a certain commitment and style. You have supported us with great enthusiasm, always on time and offering yourself to help us for everything, such as capture the event with some pictures during the evening absolutely spontaneously.
Veronica CarminatiPr Account Director
Everything worked perfectly, it was a charming night,
See you soon !
Simona ZenoniMarketing Consultant
The thing I care most about, these days post-Convention, is to thank you sincerely for everything, but even more, make you huge compliments.
Your business can assist the customer in every aspect of business, from the smallest to the most complex, consisting not only simplifies the organization of an event, but the harmony of design ensures a very rare and I think that is the basis of a successful event.
We could always count on you and on a rare commitment, as if our event was yours!
Thanks again and see you soon then with the next appointment!
Monica BroccaCommunications Manager
Good morning Paolo, thank you very much for your support yesterday. Evereything ran smoothly and we received lots of compliments, so we can say it was a success!
Rossana MigliaccioInternational Business Consultant
For my part, and Mr.Nogarotto, I would like to take this opportunity to thank you for helping to ensure that our event last night was a success!
Your cooperation during the months of preparation, together with your professionalism and availability to help us in every particular, and was really valuable.
A special thank you to all the team! To all of them we express our heartfelt thanks!
Again, thank you!
Giulia L. PigozziHead of Marketing & Communication
I would like to thank you for everything. For your organisation and for take care of us at all times. It was a great experience and thanks to you the experience was unique. Can you send the pictures to me, so the team can see them?
Thanks for everything,
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