The Customer's Request
Finding the right location for the first stop on a temporary shop tour
Bottega Urbana, a food shop opened by chef Felice Lo Basso, together with EF Events, on 23 of September, launched a new promotional project for their handcrafted products. An itinerant project that will continue throughout the year with a series of temporary events from the north to the south of Italy.
We were contacted to find a suitable location for the first leg of the "tour" departing from Milan.
The Smart Eventi proposal
Organizing the event in a pop-up store in the heart of Brera
Being a temporary event, our events team immediately considered the need to find a location where the management and organization of the spaces were optimal.
A pop-up store of 38 square meters studied in detail centimeter by centimeter, in the center of Milan, in the heart of Brera, a city corner where you can launch your creations, taste new products at the speed of the current market, where new proposals arise spontaneously between the walls of urban centers, and then move from city to city.
Kick off to promotional event tour and achieve client visibility goals
The choice of the location perfectly hit the target, and our temporary shop scouting service fully satisfied the needs of the customer who managed to organize the spaces giving visibility to the culinary products and those of the Gatto Stizzito clothing brand in collaboration presented in the event.