Esteé Lauder Smashbox Press Day
Bou Tek concept store is an unconventional multifunctional space in Milan, ideally suited to serve as a showroom for stylish and elegant products. That's why we selected it as a location for the Smashbox press open-day. On this highly exclusive event, four new concealers were presented to a restricted selection of members of the press and fashion bloggers. The whole event was divided into four sessions, each allowing 20 journalists to attend a make-up show by the internationally celebrated make-up artist Will Malherbe, demonstrating the use of the brand new Smashbox concealers. In the location basement, a team of make-up artists was available to create make-ups for the attending journalists. The guest of honour for the whole event was the popular Italian fashion blogger Chiara Nasti. Smart Eventi took care of the location scouting and the catering service.
Services: Aims:
Sourcing and setting up the ideal location for the event and providing catering
