April 21th 2016
Press-day planning
Press-day organization
Decathlon launched the new running products during the Press-day of April 21th 2016, in collaboration with Smart Eventi that took care of the location and the catering.
We chose a sportive location, the Space XXV Aprile, situated near the famous Montagnetta di San Siro.
This location provides a running track, so the journalists could tried themselves the feature of the new shoes, at the end they were rewarded with a rich buffet.