A memorable event for a major sports brand in Milan
Venue scouting, Catering, Setup, Tech Support, Live streaming football champion Filippo Inzaghi
Client’s Request
An Engaging Product Launch: K-sport’s Objective
K-sport, a company specialising in artificial intelligence solutions to maximise athletic performance, approached us to launch its new product. In addition to a welcome coffee and a tasty brunch, they requested a live-stream connection with a prominent sports figure. They also required a professional reception service and customised décor featuring flags, banners, and a backdrop to enhance and brand the venue and stage.
Smart Eventi’s Proposal
Officine De Rolandi: An Innovative Choice for K-sport
To make K-sport’s event truly distinctive, we conducted an in-depth search to identify the ideal venue, offering three different options across Milan. In the end, they selected Officine De Rolandi, an industrial-chic space that perfectly reflected the brand’s cutting-edge identity. We oversaw the catering by partnering with a trusted provider, delivering a welcome coffee to start, followed by a light aperitif after the presentation.
To reinforce K-sport’s image, we arranged personalised flags and banners, and a dedicated reception service that ensured top-level professionalism. Our aim was to create an environment that was both functional and engaging, where technology could take centre stage and guests would be warmly received, aligning with the exacting standards set by the client.
A particular highlight of the evening was the live stream with the renowned soccer champion Filippo Inzaghi, lending a touch of glamour and a pleasant level of interaction to the entire event.
Achieved Results
A Bespoke Event
At Officine De Rolandi, K-sport experienced an occasion that perfectly embodied its innovative spirit. From the stylish welcome coffee to the concluding aperitif, attendees had the chance to network and exchange ideas, while the live stream featuring Filippo Inzaghi introduced an element of prestige and dynamism. Customised flags and banners underscored the brand’s identity, and a team of hostesses ensured everything ran seamlessly. The outcome? A winning combination of technology, networking, and branding.







