The client request
Philip Morris International wanted a show-stopping space for their global marketing team’s gala dinner, a venue that could stun their international guests with Milan’s unique charms. Their request focused on location scouting for a genuine Milanese venue, crafting a perfect menu to resonate with international palates, designing a themed table layout, and tailoring lighting and music for memorable entertainment.
The Smart Eventi proposal
An event for the books
Philip Morris International's gala dinner was an event for the books! The chosen venue was an exquisite period palace in central Milan: it was selected because of its undeniable charm, convenient location and because it was ample enough to throw a dinner for 130 people. The whole event was to use the Iqos palette (Iqos is a popular Philip Morris product), which makes ample use of the colour turquoise. According to this request, we fashioned the floral and light arrangements for a captivating ambiance and even the live band got on stage in full turquoise attire. We also designed a delicious menu, treating our foreign guests to the very best of the Milanese culinary tradition.
The achived result
This complex event exceeded expectations. The stellar food and outstanding live performance were particularly appreciated by the client. They were also particularly pleased with the venue we suggested, which was confirmed as one of the most stunning and prestigious in the city.