Finding the right pr agency in Milan is not easy: Milan is a major European city, with plenty of competent professionals in the fields of communication and marketing and it might be tricky to find the perfect fit for your specific needs.
Smart Eventi will find the perfect PR strategy for both B2B and B2C communication, helping your brand reach both your target consumer audience and other brands, media professionals, public institutions and any other public or private subject you may wish to address. Not only will we create these connections, but we will strengthen them over time. This is what a good pr agency should do.
“ The press showed great interest in our event. In the following months, we got plenty of printed-press and digital coverage. ”
Smart Eventi is your pr and digital agency in Milan. We will deliver outstanding results at a competitive price, with creative and innovative strategies. What you should expect from a pr agency is more than just everyday management of your company's network of connections: such a network should also be used as part of a comprehensive strategy, aimed at getting your message across clearly and effectively. If you need to tell your brand story on multiple levels, Smart Eventi will help you do that in a consistent, organic and engaging way. Call our press office today!
The Department of Promotion of Jiangsu Province, in China, asked us to organise the exhibition "Discovering Jiangsu", for the promotion of tourism, local crafts, and art. This was the only Italian event of their European tour. We curated the whole exhibition, engaging several cultural associations, journalists, bloggers, tv networks and Chinese personalities to attend the inauguration.
Wher is the first rating app for the streets and neighbourhoods of Italy and Europe. It's based on an all-female community. We managed the event for its Italian launch, with our press office reaching out to journalists and influencers to review the app.
The best product or service in the world is only as useful as the exposure it gets. That's why you need marketing campaigns. What we do is curate marketing campaigns across and around your events, such as press days and product launches. Our press office will reach out to journalists, bloggers and influencers with large and dedicated audiences, both in Italy and abroad, that match your brand values and can provide outstanding engagement.
These are some of the events we organised, for which we also curated effective pr campaigns:
We teamed up with the folk at Maybe to organise a week's worth of promotional events for Frontline, the well-known pet care brand. We found a cool, versatile venue in Corso Como to maximise visibility, ordered the catering and organised a lovely aperitivo for all of our guests. We selected a venue that was sure to grant the best possible exposure to our client, while being easy to reach for the media representatives our press office had contacted. Each afternoon, we live-streamed content for pet owners, discussing pet-care tips with experts. The event was a success and gained significant coverage in the press.
We also organised and advertised a press day for the launch of Jo Malone's fragrance Basil & Neroli in Milan. The event took place on a terrace in the city centre, with a breath-taking view of the cathedral. We invited journalists specialising in beauty and wellness and had them test the new fragrances in the shape of candles, soap bars, air-fresheners and perfumes, to ensure each fragrance got appropriate press coverage and to encourage engaging reviews.
Finally, for the launch of the new Citroën C3 UPTOWN, we treated the press to an unusual pampering session. We created a grooming corner sponsored by Tonsor Wax, where barbers gave free haircuts to those who wanted to spruce up their look. Tonsor was sponsoring the whole event, which included demonstrations of their wax being used to polish the body of the Citroën cars on display. The media representatives we invited to this exclusive event were mainly bloggers and influencers, some of them rocking the classic hipster look, some going with a more traditional vibe. The event was highly instagrammable and therefore got fantastic social media coverage.