Press day for Citroën


Customer Request

Our customer Citroën asked us a dynamic and innovative location, suitable to present the new Citroën C3 UPTOWN model.

Smart Eventi proposal

We committed to satisfy our customer's requests in the best way, selecting a technological design space, characterized by dynamism and eclecticism, which reminded the main distinctive elements of the new Citroën C3 UPTOWN model.

It is a special edition characterized by details with an high aesthetic level, which give a urban trendy look to the car and for this reason, for its commercial launch Citroën created UPTOWN WAX, the first perfect wax to model hair, beard and to polish the body of C3 Uptown.

In fact at the event there was a specific corner with barbers who were available to improve the guests' look, mainly bloggers and influencers, who varied from lovers of hipster look to a more classic look.


The event went on in the best way thanks to the dynamic and eclectic location which gave a particular touch to the presentation of the special Citroën edition, reminding its main characteristics and giving them more relevance.

Want to organize an event like this one? Contact us

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