Conad Event in collaboration with Prospecta
Event for Conad in collaboration with Prospecta at Salone dei tessuti.
Smart Eventi in collaboration with Prospecta realised for Conad the closing event of a road show around Italy.
Milan has been chosen as the last stop of a road show that stopped in 12 Italian towns to show the product.
The concept of event was to recreate a convivial atmosphere to make people closer to the brand, which is based on the principles of the Italian tradition.
We chose Salone dei tessuti as a location, which is situated in the centre of Milan and it is suitable for this kind of event because it manages to combine the modern innovations with the charm of the past, still visible in the architectural elements and in the decorations.
For what concerns the setting of the event we located a stage with a scenography as if was the facade of a house, to remind of the main theme, and there were different stands that recalled the Italian food production to show the products' genuineness.
All the guests were journalists and they were a lot (almost 200 people).
Even the band directed by Vessicchio was involved and they played music between two speeches.
This event pointed out Smart Eventi's great capability of collaborating with other agencies, in fact we are always open to a new cooperation and we also have a strong spirit of initiative. This is a great example of synergy between agencies that are not enemies but, as we use to say, "unity is strength".
Services:
Event for Conad in collaboration with Prospecta at Salone dei tessuti.
Aims:
- Scouting location.
- Assistance for logistic.
- Permissions for Prospecta.
