C&A in store promotion
The customer request
Christmas store promotional activity organization
C & A is one of the major players in the fashion retail market , it offers clothing for the whole family in over 1,500 branches across the world.
Today, C & A is an integral part of the city's image in most of Europe. Every day about two million people visit branches of the brand.
C & A has commissioned to Smart Eventi the creation of the in store promotion project in its branches for the Christmas period .
The Smart Eventi proposal
A promotional activity that communicated the family warmth of Christmas
The project work valued the idea of the brand claim "Christmas is better together" making each store a glimpse of a real house on the day of Christmas dinner. They were in fact made ??installations that reflected the “grandmother cuisine” with a real grandmother handing out hot chocolate made ??by her at the moment and ginger cookies (note: Thanks to the wonderful ladies who have worked and had fun with us!) a lounge where family photos were taken, and a bedroom where the children wrote letters to Santa Claus.
Achieved results
Lead generation and partnership confirmation
The reaction of the customers and the satisfaction expressed during the days of the event satisfied both us and C & A with whom was born a very synergistic and fruitful collaboration.
Services: Aims:
The company's goal was to encourage the customer, during the Christmas period, the relationship of the brand with the patrons of the shops and to increase the perception of the store as a service devoted to apparel for the whole family; an 'emphasis was given to the search for bio food that is well matched to the care that the brand C & A take of the environment and social issues through its products BIO COTTON
