Fuorisalone venue scouting in Milan: the perfect gallery for Wilkhahn in the heart of Brera
Venue scouting, security for private parties and daily cleaning, filming permits
The client's request
Wilkhahn at Fuorisalone: a Brera gallery to connect with the design world
Wilkhahn, a leading name in furniture design, was looking for a Fuorisalone venue that was as strategic as it was atmospheric. We were tasked with identifying a suitable venie in the Brera District, with a compact but workable footprint, capable of drawing strong footfall and, ideally, featuring street-facing display windows. A visible presence for the ultimate showroom. A space where the brand could be discovered by the right audience during the most intense days of the international design calendar.
Smart Eventi's proposal
Right size, perfect position, unique atmosphere: Wilkhahn’s perfect venue
The answer came in the form of a beautiful Milan art gallery, right in the heart of the Brera District, a space that ticked every point of the brief with ease. The compact footprint concentrated visitor flow, while the display windows ensured immediate visibility from the Fuorisalone pedestrian circuit, and the gallery's atmosphere brought a level of aesthetic quality that conventional spaces simply can't match. Smart Eventi managed the entire operation: from scouting to contract, through to security for the three private cocktail evenings, daily cleaning to keep the space pristine throughout, and obtaining the necessary permits for outdoor advertising. A complete, detail-led solution.
Achieved results
What makes a trade show exhibition successful? Footfall, visibility and networking
The event fully achieved its objectives. The gallery drew a strong and qualified audience throughout the Fuorisalone, giving the brand consistent visibility across the busiest days of design week. The three private cocktail evenings turned the space into a genuine networking hub, offering Wilkhahn the opportunity to meet partners, clients and industry professionals in a setting that felt both considered and relaxed.
Services:
Venue scouting, security for private parties and daily cleaning, filming permits
Aims:
Sourcing a Brera District gallery with street-facing display windows and strong footfall, perfectly positioned to maximise Wilkhahn's presence at Fuorisalone
