Outstanding exhibition booth design: Smart Eventi and GURU Marketing for Ca' Zampa
Design of the exhibition concept and booth layout, development of eye-catching graphics and bespoke panelling, integration of multimedia systems and monitors, supply of coordinated furnishings; installation of planters with decorative greenery
The client's request
Brand recognition, hospitality and visual impact: Ca' Zampa's requirements for the SCIVAC exhibition
Ca' Zampa, a leading brand in veterinary medicine, commissione a booth for the SCIVAC exhibition in Rimini. They needed the design to convey the brand’s values with warmth, while highlighting their professionalism. They specifically asked for large, impactful photographic images to illustrate the clinics' services, a reception desk, a quiet, relaxing, and welcoming lounge area for client meetings and the use of the brand's colour palette to ensure immediate and strong brand recognition.
Smart Eventi's proposal
Optimising space for outstanding results
The design response, developed in collaboration with the GURU Marketing team, was designed as an open-space booth measuring 3 x 3 metres that made the most of every allotted inch. Ca' Zampa's institutional orange became a distinctive element of the whole design: the curved perimeter walls were covered in large graphics depicting dogs, cats and vets, communicating the brand's identity in a warm, effective, and emotional tone. At the centre of the booth, an informal lounge area with a round table and white chairs, completed by charming paw-print floor details, created a genuinely welcoming atmosphere. The angular reception desk, positioned at the front of the booth, provided a visible and functional first point of contact. Lush plant containers added a touch of fresh vitality to the whole composition, turning a compact space into an effective and instantly recognisable communication hub.
Achieved results
Visual attraction, brand identity and hospitality: the results of the Ca' Zampa booth at SCIVAC
The Ca' Zampa booth generated strong visual impact within the exhibition environment, thanks to the carefully curated design and palette. The screens and wall messaging ensured effective communication of the veterinary services on offer. The overall design fostered poitive interaction with professionals and clients alike, in a genuinely welcoming setting, conveying the brand's identity and values with clarity in a fresh and contemporary format.
Services:
Design of the exhibition concept and booth layout, development of eye-catching graphics and bespoke panelling, integration of multimedia systems and monitors, supply of coordinated furnishings; installation of planters with decorative greenery
Aims:
Designing a compact yet high-impact stand for Ca' Zampa at SCIVAC Rimini, making the most of every available centimetre with strong brand identity and genuine hospitality.
