Smart Eventi and GURU Marketing designed and built the Maior stand for Next Mobility Exhibition in Milan
Creative concept and booth design; development of multimedia areas incorporating screens and demo stations, design and supply of geometric plant displays and wooden walls, turnkey installation of coordinated furnishings
The client's request
A high-impact Demo Station and a strong sustainability concept: MAIOR's requirements for NME Milan
MAIOR, a leading mobility brand, reached out to commission an exhibition booth at this year’s Next Mobility Exhibition. They wanted technology and sustainability to blend in a visually coherent way. Four priorities drove the brief: a centrally positioned, high-visibility technology station for live demonstrations, a spacious area for video presentations, the use of urban-optimised green elements into the booth design, and flexible seating areas to accommodate quick meetings and visitor reception.
Smart Eventi's proposal
A blue tower, vertical gardens and raw wood: the architecture of the MAIOR stand at NME Milan
We developed this concept in collaboration with the GURU Marketing team, creating an inverted funnel structure dominated by an imposing central blue column, where we set the Demo Station. It commanded immediate scenic presence, making the brand stand out from the competition. The lateral wall covered in vertical gardens, arranged along precise geometric lines, integrating the sustainability theme directly into the booth's architecture. The lounge area, equipped with a large wall-mounted monitor and square white poufs, offers a comfortable viewing space for video presentations. The angular reception desk was personalised with branded visuals and a world map, reinforcing the brand's international positioning. We also used raw wood elements and more live plants in the negotiations area, arranged to match the characteristic shapes of the M.A.I.O.R. logo and build end-to-end visual coherence.
Achieved results
MAIOR took NME by storm
The MAIOR booth achieved all of its goals. The backlit graphics on the tower secured maximum brand visibility, making clever use of the available height. Live demos and wall-mounted video content generated strong technological engagement among visitors. The living wall communicated the brand's green focus with clarity, while the management of visitor flow within the stand proved smooth and well-optimised throughout.
Services:
Creative concept and booth design; development of multimedia areas incorporating screens and demo stations, design and supply of geometric plant displays and wooden walls, turnkey installation of coordinated furnishings
Aims:
Designing a stand for MAIOR at Next Mobility Exhibition that integrated technology, sustainability and brand identity into a visually consistent and functionally optimised concept.
