Open day for the launch of the new Smashbox lipsticks
Open day dedicated to journalists and blogger for the launch of the new Smashbox lipsticks at Corso Como 5 atelier.
We organised an open day dedicated to journalists and blogger for the launch of the new Smashbox lipsticks, which is part of Estée Lauder group, our customer since years.
During the event the guests could test the new lipsticks and there were also two artists, a body painter who made tattoos using Smashbox products and a portraitist who used collage technique to create personalised portraits.
It has been an involving day that gave the possibility of interacting with experts to ask more information about the new products, but mainly to test them personally.
The catering was realised ad hoc too, based on lipsticks' tones, to stay in line with the theme of the day.
For this special occasion they created some lipstick biscuits on a stick and they were used by blogger to take funny pictures.
We chose Corso Como 5 atelier as a location because it is a modern space situated in a central area, core of fashion, arts and design events.
Services:
Open day dedicated to journalists and blogger for the launch of the new Smashbox lipsticks at Corso Como 5 atelier.
Aims:
- Scouting location.
- Organising catering and artists.
