Press day for our customer Decathlon
Press day for the presentation of innovation products of the reference sport 2016 for Decathlon.
Decathlon, our important customer since years, contacted us to organise a press day in Milan to present sport products characterized by a high innovation rate and launched in 2016.
We chose spazio anni luce to host the event because it is a quiet and calm location, but it is situated in the heart of Milan, so it is easy to reach, that is a fundamental characteristic for the organisation of a press day.
The event's claim was #paroladisportivo, in fact each responsible of a sport category had to illustrate the reference product of his sector to the public with characteristics marked by a high innovation rate.
The public consisted of blogger of this sector and journalists, who wanted to learn the functions and peculiarities described by the responsible and to create some contents for their sport section.
We found a suitable location for a press open day, offering an amazing catering that is fundamental for this kind of events.
Services:
Press day for the presentation of innovation products of the reference sport 2016 for Decathlon.
Aims:
- Scouting location
- Planning logistic
- Providing catering
