Press day for the new face powder by La Mer
Press day to launch a new face powder by La Mer
We organised a press day to launch a new face powder by our loyal customer La Mer, part of Estée Lauder group.
We proposed an amazing location situated in one of the most central and chic areas of Milan, a loft in Corso Garibaldi, and we also managed the catering, characterised by really peculiar finger food in the shape of make-up items and by the brand's colours, beige and pink.
A lot of journalists and famous bloggers participated to the event to try the new product. Moreover there was an international make-up artist who showed the guests how to apply the product in a correct way and everything was live on Facebook.
To conclude the event leaving a memory of the day, the journalists received the new face powder screen printed by a professionist.
Services:
Press day to launch a new face powder by La Mer
Aims:
- Scouting location
- Catering management
