10th October 2014
Opening new store C&A
Street Marketing
For the opening of the new store in Castelleto Ticino, close to Novara, C&A asked Smart Eventi to implement a street marketing campaign.
The idea was that our promoters would stick post-it notes in busy areas in the immediate surroundings of the shop, that passersby could collect and use as discount coupons. In store a colorful wheel of fortune allowed customers try their luck and win gadgets and further discounts.