iad Italia's training event in Turin: exclusive venue, green catering and local suppliers
Location scouting, technical support, graphic design, catering
The client's request
CAP Leadership 2026: a flagship training event in Turin
Now in its fourth edition, CAP Leadership has become a fixture in iad Italia's training calendar. After three consecutive years in Milan and a successful outing in Rome in 2025, the 2026 edition found its new home in the remarkable city of Turin, chosen for the quality and suitability of its venues. We needed to find a central, contemporary and well-appointed venue capable of seating 180 attendees in a conference layout, providing proper visibility for sponsors, and delivering a catering service worthy of the occasion.
Smart Eventi's proposal
A bespoke proposal for iad Italia, balancing excellence, creativity and sustainability
The process began with a carefully considered shortlist of Turin venues, from which two emerged as genuinely strong contenders before the final choice landed on a particularly prestigious option tied to a major national brand. From there, the creative work took shape: potential areas for personalisation were mapped out, a coherent visual identity was developed, and a catering concept was built from scratch in close collaboration with the catering team, with sustainability firmly at its core. Something worth highlighting: the caterer used exclusively biodegradable tableware and seasonal, locally sourced ingredients throughout. The venue itself brought in a coffee service from one of Italy's most iconic brands, made all the more special by in-house staff who offered guests a brief, genuine insight into the production process behind each cup. Local catering, in-house service, local furniture and graphics suppliers, the entire supply chain was deeply rooted in Turin's productive fabric.
Achieved results
CAP Leadership 2026: turning a challenging venue into a genuine asset
The client was genuinely delighted with how the event turned out. The chosen venue, for all its beauty, presented a real challenge: its large, open spaces required careful handling to avoid any sense of dispersal and to make the most of every area. The outcome was excellent. Guest flow was managed with precision, the spaces were allowed to breathe and shine in their natural splendour, and the overall atmosphere felt both polished and welcoming. The praise didn't stop with the client — other event guests were equally complimentary, which speaks volumes about the standard of work delivered.
Services:
Location scouting, technical support, graphic design, catering
Aims:
Setting up CAP Leadership 2026 to Turin, at a prestigious venue capable of hosting 180 people in a functional, comfortable and memorable setting.
