New year kick-off with a mountain theme: Smart Eventi's creative proposal for Saint-Gobain Italia
Creative set-up and decor, Sharingbox, pre-dinner bar
The Client's Request
A kick-off meeting to break the mould: Saint-Gobain opts for creativity
Saint-Gobain Italia has a well-established January ritual: for the past five or six years, its annual company kick-off has taken place at the Una Hotels Expo in Pero, a venue the company books through its own direct contacts. The format spans two full days: guest arrivals and registration, lunch, a plenary session, parallel workshops across two rooms, and a gala dinner with entertainment on day one; a morning meeting, lunch, and close on day two. This year, though, a desire to shake things up led Saint-Gobain to bring in Smart Eventi for creative support, with one clear thematic anchor to build from: winter, winter sports, and the mountains.
Smart Eventi's Proposal
Bespoke installations and an eighties twist: Smart Eventi's immersive proposal for Saint-Gobain
Smart Eventi answered the brief with a themed creativity package that brought the mountain spirit into every corner of the event, from the photo area to the dinner table. The photography corner featured an evocative set design: a wooden cable car guests could actually sit in, snow-dusted trees, vintage skis and ice skates, and lanterns casting a warm, wintry glow. The 45 round tables at the gala dinner received bespoke centrepieces, consisting of compositions of flowers, pine cones, and snow-frosted pine needles, while place cards were crafted from laser-engraved wood sections bearing each table number. A Sharingbox with branded event graphics rounded off the experience, letting guests take home an instant photo print as a memento. And to channel the mountain nostalgia of the eighties and nineties, the aperitivo was served with Crodino and Sanbitter from custom-branded bar counters — a small touch that raised more than a few fond smiles. These two drinks were staples of the Alps’ trendy “dolce vita” in the ‘80s, at the height of Alpine fashion.
Achieved Results
When the work speaks for itself: our kick-off meeting successfully engaged Saint-Gobain’s team
Saint-Gobain Italia's kick-off achieved the thing that matters most: it left a lasting impression. The client expressed complete satisfaction with the event as a whole, with particular praise for the creative dimension — which was, after all, the very reason Smart Eventi had been brought on board. Internally, too, the team approached this project with real enthusiasm, proud to have turned a deceptively simple theme into a cohesive, considered, and genuinely memorable experience from aperitivo through to the gala dinner.
Services:
Creative set-up and decor, Sharingbox, pre-dinner bar
Aims:
Refreshing a long-standing format with creative input capable of genuinely surprising and engaging participants across two full days.
