Le Vie Del Tartufo's James Bond-inspired dinner in Milan
Location scouting, catering, technical set-up design, staging, graphic design support, concept development, entertainment
The Client's Request
An exclusive rebranding for Tartufi Jimmy at TUTTOFOOD Milano
Le Vie del Tartufo, an Umbrian company behind the Tartufi Jimmy brand, entrusted us with an exclusive rebranding event for the opening night of TUTTOFOOD Milano 2026, for around 80-100 premium clients. We were asked to identify exclusive venues in Milan, devise a concept capable of telling the new positioning through an emotional reveal, oversee storytelling and direction, set design, technical and graphic support, coordinate a truffle-based dinner and propose entertainment, for a memorable and elegant experience.
Smart Eventi's Proposal
Skyfall: 007 meets the world of truffle
After presenting three venues, the client chose an iconic space in the heart of Milan's fashion quadrilateral, just a stone's throw from the Duomo and La Scala: a former cinema reinvented with wood, stone, waterfalls, pools, underground vertical gardens and hi-tech ledwalls. We created the concept "Skyfall", inspired by James Bond 007 and reinterpreted in an elegant key to tell the new face of Tartufi Jimmy. Among the elements: personalised invitations, bespoke centrepieces, place cards inspired by casino tables, rental display cases for the new products, lighting design and projections for the logo reveal, a 007-inspired soundtrack during the welcome, a narrating voice calling guests to their tables, a placée dinner with truffle-based courses interspersed with artistic moments, and a closing DJ set. Brand Ambassador Mariano Di Vaio, conceived as "our own 007", took part via a dedicated video message, keeping his role within the storytelling.
Achieved Results
Tartufi Jimmy’s new positioning
The event allowed the new brand to be presented in an engaging, emotional way, turning a simple logo reveal into a fully immersive experience. Set design, sound design, bespoke setups and direction of the whole evening kept every moment consistent with the Skyfall concept. Guests enjoyed an experiential dinner with truffle as the absolute protagonist, alternating tasting, entertainment and networking. The project successfully showcased Tartufi Jimmy's new positioning, giving premium clients an exclusive, distinctive experience.
Services:
Location scouting, catering, technical set-up design, staging, graphic design support, concept development, entertainment
Aims:
Building a consistent storytelling arc for the brand's new positioning
