Event for SoAllure brand's anniversary


Customer Request

The client SoAllure asked for our support in the organisation of an evening event to celebrate the 10th anniversary of the brand.

Smart Eventi proposal

In collaboration with LoveStudio Partner, a communication society based in Naples, we ideated and managed an evening event on invitation only to celebrate the 10th anniversary of SoAllure brand.

We organised a vernissage during September 2019 Fashion Week, at the beginning it was dedicated to a group of 50 representants of the sale points which distribute the brand all over Italy, then the event was opened to a public of more or less 300 persons on invitation only.

We proposed a modern and wide loft as a location, situated in the city center, with a view on Milano's historical streets.

There were 7 models, who appeared in the new collection shooting, who modeled "informally" among the guests of the event.

We organised a reinforced passing-by aperitif and an open bar station with cocktails and drinks to entertain the guests.

The event ended in an amazing way with dj set to dance 'till late.


The client was very satisfied of the realisation of the event, in which the guests celebrated this special occasion 'till late night dancing and having fun.


For the entire report of the event click here


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