Samsonite New Collection Presentation
Samsonite Press Day for the New Collection
In collaboration with Pambianco press office we organized a press day for Samsonite, in order to launch the bags and suitcases' new collection, and asked us in particular to cure the choice of the location and to bring to the event the technical equipment in order to light the exposed products.
Our choice for the location has been a loft, furnished with design pieces of furniture in Garbiladi area, in Milan; well reachable from the journalists invited to the event.
We divided the area in different sectors at theme: the first was the business area, with job bags, the second was the kids area, where there were exposed products for children, the third was a travel area, dedicated just to the travel bags, and finally a woman area, with an entire collection reserved to the daily bags.