Prénatal pop-up shop
Our client Prenatal requested that we set up a pop-up shop for them, for their winter-collection promotion. We have a passion for pop-up shops, because of the modern and dynamic nature of this kind of enterprise, and therefore we thrive in the sourcing of great spaces, being in constant contact with the coolest venues in the city. On this occasion we selected Spazio Dante, a hip venue in the very heart of Milan. Being located between Piazza Duomo and the Sforza Castle, these premises enjoy a privileged position, with constantly high pedestrian traffic. It is also an incredibly versatile venue, which uses the courtyard of a historic mansion, but is equipped with marquee-like structures that allow the space to be used in the winter season. For this particular event, Smart Eventi also sourced the catering service.