Press day per Midea


Customer Request

Midea, leader company in the appliances production, contacted Smart Eventi to organize a press day dedicated to the journalists of the sector to present the complete home line.

Smart Eventi proposal

We organized a press day for our client Midea to present the complete home line.

We proposed a location which reflected the mood of a real home, a loft with a very intimate atmosphere, and we took care of the setting.

The event saw the participation of journalists of the sector and it was divided into two parts: a little initial presentation to introduce the appliances on the market and a second part with an aperitif.

The guest also had the possibility of touching the products which were exposed with their hands.


The location that we proposed was perfect to recreate an intimate atmosphere which reflected the idea of a real home.

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