Presentation of the new shoes collection by Giordano Torresi

Giordano Torresi

Customer Request

Giordano Torresi, Italian fashion and shoes designer, contacted us to organise the presentation of his new and elegant mad in Italy shoes collection during September Milan Fashion Week.

Smart Eventi proposal

We realised the presentation of the new woman shoes collection by Giordano Torresi in collaboration with Pil Associati press office.

Looking for an historical location which left the guests speechless, we proposed a frescoed palace in the centre of Milan, between Cairoli and Cordusio, with noble rooms luxuriously decorated with silk velvets, mirrors, sculptures and precious tapesties.

Inside the rooms the shoes have been exposed on cubes made of plexiglass, whereas in other corners it has been possible to install touch screens which made the experience of the exposition of the collection by Giordano Torresi interactive, allowing to choose in this way the preferred model according to your own taste. A real mix between technology and modern design in a classic setting which never fades aways.

Moreover, a young and promising pianist, during a break, entertained the guests with famous classic plays, taking journalists and expert of the sector in a dreamy reality of other times.


The frescoed location and the elegant rooms left the guests without words and made the presentation really unique and unforgettable.

For the entire report of the event click here

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