Ethos Profumerie group contacted us to be supported in the organization of a press day to launch the new product line Aria.
Taking inspiration from the concept of the event, that was to take a break after the stressful working life, we found a location which reminded of the idea of freedom.
The place we chose to host the press day to launch the new line Aria, signed by Ethos Profumerie, was an amazing space on the thirteenth floor with a wide terrace from which it is possible to admire Milano’s skyline. The spacious open-air area allowed us to place the products outside, recreating a chilling atmosphere.
The new line that was presented to the guests consisted of shower-gel and body lotions made by natural fragrances and different perfumes.
To immerse themselves completely in the magically created atmosphere, the journalists were asked to leave their mobile phones for an hour and to enjoy the product and the amazing atmosphere where the event took place.
Thanks to the magic location we managed to create a definitely unique and special situation, which allowed the journalists to know the product and to enjoy a chilling break surrounded by the fragrance of the new perfumes line Aria.