Boxeur des Rues, a well-known streetwear brand, turned to us for the organization of a day dedicated to their 15 European VIP buyers.
To reflect the mood of the brand, we have chosen an ultra modern and super innovative location a stone's throw from the Duomo. This space is defined as the "first smart place" in Italy because it is entirely digital, each wall is equipped with interactive screens and is equipped with the most advanced technologies. The layout of the location on two floors is ideal for dividing the event into a part dedicated to the product showroom and the other to the fashion show.
Guests had the opportunity to preview the collection and order the garments for their stores.
After the show a delicious buffet was served to end the day.
The choice of location was perfect for the style of the brand and the products they presented, the setting and the graphics customized the environment, making the day memorable for the buyers invited to the show.