6th June 2019

Liu Jo New Collection Launch

Launch event

Customer Request

Our client Liu Jo needed our support to organise an event to launch the brand's new sunglasses.

Smart Eventi proposal

We've organised an event to launch the new Liu Jo sunglasses, in collaboration with Anomalia communication agency.

The event was organised on the 13th floor of an historical building in Isola district, which offers an amazing view on Milano's skyline.

It is a rooftop with a room surrounded by an elegant, exclusive and chilling atmosphere, enriched by a terrace, far from the noises of the city.

The outdoor part was decorated with a lot of climbing plants, trees and flowers to make everything much more summery.

The guests, bloggers and journalists of the sector, had the possibility of trying and taking pictures of the new sunglasses presented by Liu Jo's management in advance.


The location had a great success thanks to the amazing panoramic view on the city and the elegance of the spaces for the event.


Launch event


Scouting location


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