23rd February 2019

New collection launch for Greta Boldini

Fashion Show for Greta Boldini

Customer Request

Grumble Creative, the leader society in the development of digital strategies, campaigns, production of personalised contents and management of social and digital pr channels, asked for our support to find a suitable location to host the launch of the new collection by Greta Boldini in occasion of the 2019 Fashion Week.

Smart Eventi proposal

In collaboration with Grumble Creative, we organized the event to launch the new collection by Greta Boldini, a famous brand founded in Rome in 2011 by the two designers Alexander Flagella and Michela Musco.

We proposed a wonderful historical location to answer in the best way to our customer's needs. It was perfectly in line with the collection presented for the occasion and it exalted its main characteristics.

The new collection was inspired to the Divine Comedy by Dante and for this reason we carefully selected an historical palace with frescoes which is situated in the central area and consists of three rooms, so that we could recreate Hell, Purgatory and Paradise .

We also managed the lights setting, to make sure that every detail was perfectly handled.


The combination between clothes and location has been perfect: our customer was very satisfied of the event's development, which gave relevance to the amazing tissues of the new fashion collection. 


Fashion Show for Greta Boldini


Scouting location

Lights setting

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