17th July 2019

Launch of the new fragrance by Michael Kors for Estée Lauder

New fragrance's launch event

Customer Request

Our loyal customer Estée Lauder contacted us to organise the event to launch the new summer fragrance by Michael Kors.

Smart Eventi proposal

We organised Estée Lauder's event dedicated to journalists and influencers to launch the new summer fragrance by Michael Kors.

The mood had to reflect the contrast between the city and tropical beaches, for this reason we proposed as location an amazing rooftop with a breathtaking view on Milano's skyline.

In the space specifically selected it was created a tropical setting with palm trees, beach chairs and a chiringuito and where the main colour was pink, inspired to the fragrance's package.

We also managed the catering, which followed the topic and created refined finger food, using ingredients which were in the perfume and spices which reminded of tropical countries.


The tropical atmosphere of the event impressed the participants, who completely immersed themselves in the tropical environment, growing apart the chaotic city life.

The contrast between the extremely exotic setting and the view on the modern Milano's skyline was very appreciated too.


New fragrance's launch event


Scouting location


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