The Customer's Request
Organizing Alviero Martini's fashion show at MFW2022
We have been contacted to give our support for the organization of the Milano Fashion Show 22 scheduled for September 25th.
For some years now, the event has been an integral part of Milan fashion week as a moment of encounter between different stylists and artists, giving the possibility to emerging figures from the world of entertainment to perform on a multifaceted stage.
In particular, we were contacted to give our support to the organization for the fashion show of the designer Alviero Martini, starting from the scouting of the location.
The Smart Eventi proposal
Strategic location, ample space for a multifaceted event
Considering the nature of the event that unites different disciplines of the show (fashion, dance, singing), it was necessary to find a large space that would allow the execution of different types of performances at the same time.
We have proposed one of our strategic locations for Fashion Week, central and a few steps from the Duomo Cathedral; a stately villa with a large internal courtyard, circumscribed by loggias, where there was space for artists and models, and an audience for the public, in collaboration with the artistic director of the event Steven Torrisi and the supporting agency.
The successful completion of the fashion show for the client and an exclusive interview for Smart Events
The location was particularly appreciated by the entire organization. We were able to guarantee excellent management of the spaces by obtaining a final interview from the stylist, with recognition and gratitude for the professionalism of our team.