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Vic Matie' Fashion Show
The customer request
Organize the Vic Matiè to Milano Fashion Week 2013 fashion show
The high fashion brand Vic Matie has chosen for the second year in a row the collaboration of Smart Eventi for the production of the fashion show of February 22, 2013 at the Metropolitan Foundation, a charming converted church in the center of Milano.
The Smart Eventi proposal
A spectacular fashion show
Smart Events besides having selected the ideal location for the client, built the impressive set design that dominated the frescoed hall: a seven-meter long wall behind which the models were standing in niches and swapping while sophisticated micro cameras Nilox full transmitted live shots of the shoes on the monitor fitted to the structure.
Achieved results
Care of set design and excellent back stage management and direction
Besides the practical realization of the set, Smart eventi was an important point of reference for the backstage and for the direction of the show.
Services:
Vic Matie' Fashion Show
Aims:
Introduction to the trade press and dealers of the 2013 collection in a sophisticated and creative setting.
