19th October 2023

An international-style convention with special guests and entertainment

Convention planning, concept, venue, entertainment, set-up

The client request

An american late night show

The client required a convention that evoked the spirit of American late night shows, while emphasising the importance of teamwork. The essence of the event was encapsulated in the concept “Together We Can”. The briefing recommended the planning of a series of “surprise effect” moments, with the goal of keeping the participants' attention focused at all times.

The Smart Eventi proposal

An unforgettable evening

The client's request was expertly fulfilled by our Guru Marketing Unit, which transformed the event into a unique and engaging experience inspired by American late night shows, enhanced by surprises and special effects. The services offered included the creation of corporate graphics, development of the event concept, and the design of interactive games. A thematic corridor, adorned with carefully chosen props, led to the carefully designed plenary hall. We produced entertainment slides and videos, provided a band and Cristiano Militello as an outstanding host, and surprised with a DJ set featuring roboled and juggling performers. Guests relaxed in the garden area, equipped with games and scenic lighting. We also designed customised goodie bags, aprons for the waiting staff, and stage props.

Achived results

Unique and welcoming environment 

All the planned milestones were met and even exceeded. The client, who was extremely happy with the service provided, showed sincere appreciation for every aspect of our facility, the unique and welcoming environment of the event, and the high level of professionalism of the entire team involved, who worked with dedication, competence and passion.

Riccardo Orsi
iad Italy marketing and communication manager

"We have worked with Smart Eventi on several successful events. I have nothing but praise for their services, which always measure up to our standards, they are efficient and flawless and an authentic pleasure to work with, them, both professionally and personally. To us, they are reliable partners, not just suppliers.
Strongly recommended."

Services:

Convention planning, concept, venue, entertainment, set-up

Aims:

Organising IAD's annual convention

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