2011/2014
Decathlon Italy
Opening new stores decathlon
The customer request
Organize the event for the opening of new Decathlon stores
Decathlon has been Smart Eventi's client for several years. Since 2011, we have been in charge of organising the opening of every new store in Italy.
The Smart Eventi proposal
Set-ups, catering and service for events from north to south of Italy
Every time we team up with a new group of young people, eager to start working for one of the world's leading firms in sportswear. The opening ceremony of a new store usually involves the cutting of a ribbon and a rich buffet prepared by our catering suppliers. Afterwards, Decathlon managers and senior staff give a speech and wish everyone good luck.
Achieved results
Loyalty relationship confirmation for subsequent scheduled openings
In 2014 we organised openings for the stores in Gallarate and Villafranca (Verona).