Organization event of Lazzaroni
Press day for Lazzaroni
The customer request
Press day organization for international customers and journalists
The historical brand, famous for its traditional Amaretti di Saronno biscuits, is among the oldest and most renowned Italian confectionery industries.Together with the other two brands of Italian food culture, Caffarel and Rustichella Abruzzese, wanted to create an event for press and international clients such as closure of the successful fair TUTTO FOOD 2013.
The Smart Eventi proposal
Location scouting and event organization management
Smart eventi was responsible for the location scouting, the organizing secretary and supervision of the event.
Achieved results
Well organized press day and satisfied customers
The most important result as always has been the smile of all the guests present.
Services:
Press day for Lazzaroni
Aims:
Event of thanks to the trade press and international dealers for closure of the fair Tutto Food 2013. Strengthening brand awareness and co-marketing between brands of the the industry.
