Temporary store for Preziosa Jewelry
Temporary store
Customer Request
Our customer Preziosa Jewelry asked us to find a suitable space for the promotion and selling of the young brand during Christmas time.
Smart Eventi proposal
After a careful selection, we proposed a space for the promotion and selling of the young brand Preziosa Jewelry situated in the centre of Milan, in a popular area.
The initial idea was to open the temporary store during the Christmas period to give the possibility of touching her jewels by hand, to have a direct contact with the public besides the e-commerce.
It is a space characterized by a really particular architecture and by an inner structure which gives the possibility of personalizing the temporary based on the exhibited products.
Results
The temporary had a great success because the location allowed to exhibit the jewels in an original way according to the "travel" topic guaranteeing them the visibility required by the customer.