an event for meimeij buyers
Buyers presentation
Customer Request
MEIMEIJ, an emerging fashion brand, commissioned us to organize a day dedicated to their buyers in Milan.
Smart Eventi proposal
We took care of the location scouting, set-up and catering. Part of the location was set up as a showroom, so as soon as guests entered they could see and touch the items in the collection.
At a later stage, the CEO of the brand introduced the guests to the news and the financial statements for the year, with forecasts for the future. Finally, the fashion show was held where buyers were able to see the garments worn by the models and place their orders. It all ended with a colorful and super healty lunch.
Results
The proposed location proved to be perfect for highlighting the type of event, enhancing the garments and the brand. The organization and catering were very much appreciated.