A world-class event in central Milan
Location scouting, event planning, space allocation, lighting set up and choice of menu
Customer request
The perfect location
Liferay, an American software house known for creating digital experiences, sought a central Milan location for their first Italian Customer Summit. Influential figures, including experts from Politecnico di Milano, were expected. Emphasis was placed on finding an elegant yet straightforward venue with suitable spaces for meetings, sponsorship, lounging, and catering.
The Smart Eventi proposal
Company meeting in the center of Milan
We chose as the summit venue an institutional building in the center of Milan that was technically equipped and had large spaces suitable for accommodating a large number of people.
Together with the client, we designed the common areas and the corners dedicated to the sponsors, creating a sober set-up that did not lack the floral element; this allowed the participants to concentrate on the meeting activities but without suffering from aseptic environments. As an event agency, we supported the client in all technical rehearsals and coordination of the event itself.
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Achived results
Flexability and creativity
Liferay's first-ever Italian event exceeded expectations with an extraordinary venue, gourmet catering, and inventive setups. Ambition met innovation, showcasing our trailblazing approach, and instilling the hope for repeat collaborations with this gratified client.
Emanuela Di Lavanzo
Marketing Manager - Italy, Greece, Cyprus & Israel LiferayWe relied on Smart Eventi's professionalism, and Federica's in particular, to deliver an institutional event for our clients. Federica's expertise, helpfulness and competence were crucial to the success of this event.
Location scouting, event planning, space allocation, lighting set up and choice of menu
Aims:
Finding the right venue and organising the company's first Italian summit
