21st March 2024

"CAP - Change, Action, Plan" a successful event for IAD

Event planning, venue scouting, event and layout design, creative/concept proposals, keynote speaker scouting.

The client request

Another great event for iad

For the third year in a row, IAD, a leading French real estate company, has entrusted us the organisation of their training event titled "CAP - Change, Action, Plan". We were asked to source a prestigious location to host 200 participants, ensuring easy accessibility. We also took care of the set-ups, graphics and provided creative and technical assistance during the event.

The Smart Eventi proposal

An iconic space set up with a sports theme

For this event, we selected an iconic, state-of-the-art venue in Milan. The recently renovated facility offered ideal spaces for a large happening, allowing us to set aside separate areas for different activities. Guests were welcomed in an accreditation area, introducing the electrifying atmosphere that awaited them. A large auditorium hosted the convention, with keynote presentations capturing the audience's attention. During breaks, a catering room offered a carefully designed menu. The event’s sports theme also influenced the set-ups and stage configuration. Every detail was carefully thought out to reflect the energy this event’s unique challenges, ensuring that the venue met the client’s high expectations.

Achived results

The perfect synergy for great success

The Smart Eventi/Guru Marketing Team once again proved its expertise with another highly successful event for iad. Our client's confidence was reinforced, as confirmed by the new assignment we were immediately given, for their October convention. We exceeded expectations by organising an event that stood out for its excellence and sophistication.


Services:

Event planning, venue scouting, event and layout design, creative/concept proposals, keynote speaker scouting.

Aims:

Holding a large annual convention for IAD

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