Renovated venue for corporate and professional events
Open Day planning at the new venue managed by Smart Eventi. Catering service, audio-visual service, caricature service, influencer
The Client’s Request
Open day to highlight to introduce Officine de Rolandi
Officine De Rolandi, recently renovated and now managed by Smart Eventi, required a strategic event to introduce the new setup to a targeted audience. The goal was to promote the upgraded services, such as the audio-visual system and the back kitchen, to industry professionals, agencies and potential clients, offering them a direct experience to evaluate the venue’s quality and facilities in person.
Our Proposal
A seamless and engaging experience
To showcase the venue at its best, Smart Eventi managed every stage of the open day. After a warm welcome, guests were led by the venue manager and staff on a professional guided tour to explore the venue’s features. During a presentation, the available services and pricing were clearly explained. The relaxed atmosphere, enhanced by background music, open bar and refined catering, made the event enjoyable and ideal for networking. The experience was further enriched by a caricature artist and selected influencers.
Achieved Results
Officine de Rolandi wins over Milanese audience
The event successfully met all objectives: the venue was presented effectively to a targeted audience, generating interest among potential clients and encouraging meaningful networking moments. The format allowed the space’s strengths to be showcased in a tangible way, paving the way for future collaborations.