2nd March 2025

Case study: design and construction of the UNAPOL booth for Sol2Expo in Verona

Helped to create the exhibition booth for the Sol2Expo trade show. Conception, design, planning and installation.

The Client's Request

UNAPOL's project for Sol2Expo

Our long-time client UNAPOL entrusted us with creating a prestigious booth for the inaugural edition of Sol2Expo, the evolution of the former Sol&Agrifood exhibition. The challenge, within the specific context of this trade show, was coming up with a 10x7 metre standalone booth design that would occupy the exhibition space so that visitors could approach and experience it from all sides, maximising the brand’s presence within the exhibition and set them apart as a glowing example of excellence in Italian olive oil production.

Our Proposal

Comprehensive design: our solution for UNAPOL

Our creative concept fully met UNAPOL's strategic needs, developing an architectural solution that maximised brand visibility from all four open sides of the booth. We designed an immersive experience where every perspective effectively communicated UNAPOL’s corporate identity, ensuring a recognisable presence in the expansive context of this prestigious exhibition. The crowning jewel of the whole set-up was a fully-equipped central showcooking area, conceived as a gastronomic theatre where a professional chef performed, highlighting the unique qualities of UNAPOL oil. The design also featured an elegant lounge area, strategically positioned to facilitate commercial networking moments in a comfortable environment that represented the brand’s commitment to excellence.

Achieved Results

Design meets function

The flawless set-up of the UNAPOL booth was a stunning success, receiving extensive recognition for its executive quality and communicative effectiveness. The client expressed great satisfaction, evidenced by warm thanks and direct compliments, crowned by an enthusiastic review on Google. They also emphasised how our installation emerged as among the best in the entire exhibition, further consolidating our professional partnership.


Services:

Helped to create the exhibition booth for the Sol2Expo trade show. Conception, design, planning and installation.

Aims:

Designing a complete exhibition experience that showcased the outstanding wuality of UNAPOL's oil through innovative design and strategic functionality.

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