Globo brings Alice in Wonderland to life with an immersive show
Set-up of the main square of the shopping centre, carnival party format, graphic design, sound system
The client’s request
Immersive carnival: When fantasy meets reality
Globo Shopping Mall asked us to completely reinvent their carnival experience by introducing innovative, emotionally engaging solutions that would go far beyond traditional expectations. Our task was to design story-driven experiences capable of involving the whole family, while also leveraging the mall’s architecture to guide visitors along a carefully curated emotional journey. This project gave us the opportunity to show how commercial spaces can become immersive theatrical environments, where every structural detail enhances the narrative and deepens the visitor's connection to the event.
Our proposal
Globo in Wonderland: An innovative narrative experience
We created “Globo in Wonderland”, a theatrical concept inspired by Alice in Wonderland, designed to deliver a fully immersive and interactive experience. The event featured three full-scale performances in the afternoon, each combining participatory choreography, interactive music, and customised play-based activities. Characters such as Alice, the Mad Hatter, the White Rabbit, and the Queen of Hearts served as narrative anchors, inviting families to take an active role in the unfolding story. Between performances, the characters moved through the shopping galleries, turning each corridor into an extension of the stage. A professional sound system enhanced the atmosphere, while our artistic direction ensured visual and thematic consistency across every touchpoint, creating a unified and immersive environment.
Achieved results
Strategic success: Surpassing expectations at Globo
The project showed how thoughtfully designed events can transform the identity of a commercial space, shifting it from a retail hub to a centre for shared experiences. The multigenerational format drove high levels of participation across age groups, with both children and adults engaging enthusiastically throughout the event. Every element was executed with meticulous attention to design and flow, resulting in a seamless, high-impact experience. Attendance significantly exceeded forecasts, highlighting the strength of our creative approach and positioning Globo Shopping Mall as a key destination for immersive, family-oriented entertainment.
Services:
Set-up of the main square of the shopping centre, carnival party format, graphic design, sound system
Aims:
Turning Globo Shopping Mall into an immersive theatre inspired by Alice in Wonderland
