Premium venue for beauty pop-up store and skincare experiences Milan
Venue scouting
The Client's Request
An exclusive space in the heart of Milan for OsloSkinLab
OsloSkinLab needed an exclusive venue to launch their pop-up store in central Milan. The brief was clear: a spacious, bright location on a high-footfall street, able to capture the attention of the city’s discerning public while creating an immersive brand experience. The space had to offer visibility, a welcoming atmosphere, and practical characteristics to showcase premium skincare products with impact.
Smart Eventi's Proposal
Strategy and style for OsloSkinLab's pop-up store
Smart Eventi identified a prestigious venue on via Garibaldi, a central hub known for its steady flow of visitors and high visibility. The space ticked every box: expansive, luminous, and flexible. It provided the ideal setting for personalised skin analyses and interactive beauty classes, and a sophisticated sales area highlighting OsloSkinLab’s premium range. Attention to detail ensured a smooth, memorable customer journey, all within the agreed budget. The project balanced aesthetic appeal, practical functionality, and economic considerations, turning the client’s vision into a tangible reality.
Achieved Results
Success beyond expectations for OsloSkinLab in Milan
The pop-up store proved an exceptional success. The venue’s strategic location and versatile layout allowed every activity to flow seamlessly. Skin analyses, engaging beauty classes, and the elegant sales area all found their ideal arrangement. The result was a coherent, high-quality customer experience that reinforced OsloSkinLab’s presence in the Milanese market and left a lasting impression on visitors.
Services:
Venue scouting
Aims:
Finding the perfect venue, combining visibility, versatility and prestige
