Immersive experience in the heart of Milan: how Smart Eventi transformed a Brera kiosk into a strategic touchpoint for Casavo Real Estate.
Kiosk rental for 2 days, external and internal kiosk branding, kiosk set-up, promoter service, campaign design, municipal permit applications
The Client's Request
Innovative street marketing strategy in Milan for Casavo
Casavo entrusted us with an exciting challenge: developing an innovative street marketing strategy for Milan that transcended traditional leafleting methods. The primary objective was to amplify brand awareness through a creative and engaging approach, attracting potential clients and directing them to the company website using unconventional methodologies that would leave a lasting impression on the Milanese landscape.
Our Proposal
Creative branded kiosk concept
We developed a revolutionary creative concept, transforming a kiosk in Brera into a strategic touchpoint for Casavo. Our bespoke graphics captured the essence of home living, creating an immersive experience perfectly aligned with the brand's identity. Our team of expert promoters, specifically trained on Casavo's values, collaborated with estate agents to share authentic and engaging stories. Passersby received floral gifts whilst our team of amazing hostesses distributed informational materials nearby, creating a natural flow of interest towards the main activation.
Achieved Results
Strategic success for Casavo’s brand awareness
We achieved extraordinary results: Casavo’s brand awareness was significantly enhanced through our targeted strategy. Qualified website traffic increased thanks to dedicated QR codes that were easily accessible. Our professional promoter team demonstrated perfect alignment with the brand's tone of voice, whilst our meticulously crafted setup faithfully reflected Casavo's corporate identity.
Services:
Kiosk rental for 2 days, external and internal kiosk branding, kiosk set-up, promoter service, campaign design, municipal permit applications
Aims:
Creating an innovative street marketing strategy that surpassed traditional leafleting to amplify Casavo's brand awareness.
