"Insegna dell’Anno" award ceremony in a high-tech Milan venue
Venue scouting, tech support, photo box
The Client’s Request
A deliberate change of scenery
For the second consecutive edition of the “Insegna dell’Anno” event, the client was looking for a venue in Milan that clearly set itself apart from the previous year. After a historic and prestigious setting, the new theme required a creative, innovative and technology-driven space, able to express the value of teamwork. A flexible, contemporary environment designed to support a more dynamic and shared narrative.
Smart Eventi’s Proposal
An immersive venue with a contemporary edge
We selected a creative and technologically advanced venue, designed to deliver a 360 degree immersive experience through video and image projections across all walls. Technical services were provided to support an event structured around an afternoon award ceremony followed by a standing cocktail, managed by a supplier selected by the client. Multimedia content and setup were developed by UPM Group. Together with Guru Marketing, Smart Eventi joined as partner and sponsor, introducing a custom photo booth whose images became part of a branded event gadget, enhancing the guest experience.
Achieved Results
Strong visual impact and genuine engagement
The client reported full satisfaction with the high-impact venue and the overall event coordination. Special appreciation went to the interactive photo booth with instant prints, which successfully entertained and engaged guests. The event delivered a lasting impression, combining innovation, involvement and a tangible takeaway.
Beatrice Orlandini
Manager12 November 2025 marked the second Insegna dell’Anno (Sign of the Year) award ceremony organised in collaboration with Smart Eventi. This year’s slogan, “All’Insegna del Gioco di Squadra” (“In the Name of Teamwork”), could not have been more fitting.
Teamwork — first and foremost with Smart Eventi and UPM Group in Modena — was the true key to success. Each party contributed creativity, dedication, enthusiasm, resources and, not least, patience to make the event a success. And it truly was.
More than one guest told us it was the best edition ever.
Our sincere thanks to everyone involved: Giulia, Lucio, Daniele and Alberto. Now we face our greatest challenge yet — to do even better next year.
Venue scouting, tech support, photo box
Aims:
Finding the ideal location and enhancing the event with decor and visual elements
