Planning and managing the first Green Building Forum in Milan
Catering, simultaneous translation, hostess and steward staff, tech support, DUVRI drafting, transfers, hotel reservations
The Client’s Request
Green Building Council Italia and the first Green Building Forum
At the end of 2024, Green Building Council Italia contacted Smart Eventi to take part in the tender for the organisation of the first Green Building Forum Italia, conceived as a national reference platform for the decarbonisation of the construction industry and the ecological transition of the built environment. Promoted in collaboration with Regione Lombardia and hosted in a prestigious Milanese building, the Forum was designed to move beyond fragmented debate, bringing together institutions, businesses and academia in a structured setting aimed at turning discussion into concrete decisions. The brief required a high-level institutional management approach, fully aligned with the presence of government officials, European representatives and key industry stakeholders. In this context, Smart Eventi’s ISO 20121 certification was recognised as a tangible guarantee of reliability, process maturity and organisational robustness.
Smart Eventi’s Proposal
Smart Eventi’s operational proposal for GBC Italy
The venue, a prestigious Milanese building, had been identified by the client as both a symbolic and operational location for the Forum, transformed for the occasion into a living workshop for the transition of the built environment. Within this framework, Smart Eventi assumed responsibility for the full management of core services required to deliver the Green Building Forum Italia 2025. Activities included catering, technical production and set design, simultaneous translation services, hostess and steward teams, as well as the drafting of the DUVRI through a specialised provider. Particular focus was placed on the management of institutional flows, transfers and guest handling, in light of the attendance of senior government figures. In parallel, Smart Eventi ensured continuous operational coordination across all suppliers, maintaining consistency and control throughout plenary sessions and thematic round tables dedicated to innovation, finance and governance, alongside official institutional engagements.
Achieved Results
Strong foundations for future editions
The Green Building Forum Italia 2025, held on 27 October in Milan, concluded with a high level of client satisfaction. The event brought together leading national and European institutions to address data, tools and governance models capable of making the transition of the built environment measurable, verifiable and investable. The precise handling of access protocols and arrivals ensured a seamless flow of proceedings, enhancing the value of key outputs such as the Industry Report – Roadmap for Italy and in-depth discussions on Whole Life Carbon and Taxonomy Verification. The quality of coordination and supplier management resulted in an event fully aligned with its role as a shared national platform, capable of translating consensus into concrete operational commitments and laying solid foundations for future editions of the Forum.
Cinzia Rossini
Marketing ManagerFor our first Green Building Forum Italia, we entrusted Smart Eventi with the full management of all operational services, from event set-up and audio-visual production to catering, translation services, hotel logistics, transfers and institutional coordination with the Lombardy Region.
From the very beginning, the team proved helpful, approachable and highly professional, responding promptly and effectively to every request and handling any critical issues with confidence and expertise.
Their constant on-site presence, close attention to detail and practical, solution-driven mindset played a key role in the overall success of the event. A reliable partner and genuinely a pleasure to work with.
Special thanks to Gloria, Francesca and Paolo, our true guardian angels.
Catering, simultaneous translation, hostess and steward staff, tech support, DUVRI drafting, transfers, hotel reservations
Aims:
Ensuring flawless management of a complex institutional event
