October 2024

Elegance and functionality merge: our setup wows at Milan's Beauty Week

Set-up concept, design, set-up production, assembly, disassembly and logistics

The client's request

Setting up at the Milan Beauty Week: Our Project for Carma Italia

Our client was looking for an elite setting for its products, matching the prestige of the beauty industry. They asked us specifically for a modular set-up that would blend visual impact and sophistication, key elements in the world of aesthetics. The event was to take place in one of Milan's most prestigious venues, particularly popular with brands in the same industry.

Smart Eventi's proposal

Elegance Meets Innovation: Carma Italia's Showstopping Beauty Week Display for MAVALA and Tealogy

The setup created by our agency for Carma Italia during Milan's Beauty Week was a perfect marriage of elegance and functionality. In an exceptional venue, we crafted crisp and distinctive exhibition spaces that highlighted the MAVALA and Teaology products through sophisticated and engaging design. The clever use of bright colours and a strategic layout of the space encouraged public interaction, creating a professional and immersive atmosphere that captured the visitors' attention. Live demonstrations and personalised consultation sessions allowed attendees to discover the unique qualities of the products firsthand, strengthening the bond between the brand and consumers.

Achieved Results

Flawless Execution: How We Exceeded Expectations and Delivered Excellence to Carma Italia

The unwavering commitment and professionalism of our team resulted in a flawless set-up, combining superior quality with impeccable service. The smooth and seamless execution exceeded all expectations and fully satisfied the client. Our approach made the event a memorable success, confirming our ability to create unique and impactful experiences.