Opel contacted Smart Eventi for the presentation of the electric prototype Opel GTX and of the technological progresses made by the car manufacturer.
Smart Eventi proposal
For this event dedicated to the automotive sector's press we proposed an impactful location: a place born from the renovation of an industrial space of Milan situated in Ripamonti area, one of the most beautiful ex industrial areas of the city.
We considered it the ideal space to organize the presentation of the electric prototype Opel GTX and of the technological progresses made by the car manufacturer because it is a neutral and bright location, that offers a wide external space which is perfect to realise a setting with displays, totems and a lounge area.
During the event a car from the '50 with a futuristic design has been exposed aiming at creating the comparison and the idea that Opel has always had a gaze projected towards the future.
Besides finding a suitable location, we selected the hostesses and we managed the catering, taking care of every single detail starting from the yellow touches also in the flowers to remind of the colours of the setting, that is black, white and yellow.
Our customer was very satisfied of the development of the event and of our precision to find an original location and to manage the catering.